Cookie Policy

The company operating the website https://anymarket.ro acts as Data Controller for personal data. In this capacity, the Data Controller processes personal information and technical data related to the User, as well as to the devices and software the User uses.

To deliver the site https://anymarket.ro to the User's digital devices in the best possible way, software is needed that adapts the original content to the browser used to view it. To meet this requirement, small programs called cookies are used.

Your consent to the use of cookies is essential for interacting with https://anymarket.ro. However, the User is the one who decides, when opening the site, whether to use cookies and, moreover, what types of cookies will be used.

What are cookies?

A cookie is a small file made of letters and numbers that is stored on the computer, mobile terminal or other device used to access the internet. The cookie is installed at the request of a web server to a browser (e.g. Chrome, Safari, Firefox, Edge) and is completely "passive" (it does not contain viruses or spyware and cannot access information on the user's hard drive).

What are cookies used for?

These files make it possible to recognize the User's device and present content in a way that is relevant and adapted to their preferences. Cookies ensure a pleasant browsing experience and support the Operator's efforts to offer comfortable services (e.g. online privacy preferences, relevant advertising, etc.). They are also used to prepare aggregated anonymous statistics that help us understand how users benefit from the content of our site, allowing us to improve its structure and content, while excluding personal identification of the user.

How does our site use cookies?

anyMarket on https://anymarket.ro uses two types of cookies: session and persistent.

• Session cookies — temporary files that remain on the user's device until the session ends or the browser is closed.
• Persistent cookies — remain stored on the User's device for a defined period (varies per cookie, see table below) or until manually deleted by the User.

anyMarket uses cookies to personalize content and ads, to provide social media features and to analyze site traffic. We may share information about how Users use our site with our social media, advertising and analytics partners.

Cookie types: first-party

Following a visit to our site, cookies may be placed for:

• Essential cookies — required for the site to function (authentication, fraud prevention, cart and checkout).
• Traffic measurement cookies — help us recognize and count visitors and see how they move within the site, so we can improve it continuously.
• Functionality cookies — used to recognize returning Users and personalize content (e.g. selected language RO/EN, display preferences).
• Targeting cookies — record your visit, remember the pages visited and links clicked, to make content more relevant. This information may be shared with third parties for the same purpose.

Cookie types: third-party

In addition to our own cookies, other so-called third-party cookies may be used to report site usage statistics and to improve marketing strategies.

• Tracking cookies — track behavior on the site and link it to other values for better understanding of usage habits.
• Optimization cookies — allow real-time tracking of user conversion from various marketing channels to evaluate their effectiveness.
• Partner cookies — provide our partners with certain information (e.g. conversion metrics) to optimize their paid marketing efforts.

Do cookies process personal data?

Cookies themselves do not request personal information to be used and, in most cases, do not personally identify internet users. Personal data collected through the use of cookies may be collected only to facilitate certain functionalities for the User. This data is encrypted in a way that makes it impossible for unauthorized persons to access it.

Cookie options

Generally, an application used to access web pages (browser) allows cookies to be saved on the device by default. These settings can be changed (differently, from one browser to another) so that automatic cookie management is blocked or the user is informed each time cookies are sent to their device.

Note: Restricting the use of cookies may affect certain functionalities of web pages. Essential cookies (without which our site can no longer function correctly) cannot be disabled.

For information or requests based on the rights of data subjects under GDPR, you may contact the Data Protection Officer (DPO) at: adrian.magda@gdprservicii.ro.

The importance of cookies

Cookies are central to the modern, efficient functioning of the Internet, helping to create a friendly browsing experience adapted to each User's preferences and interests.

Note: Refusing or disabling cookies may make some sites impossible to use. Refusing or disabling cookies does not mean you will no longer receive online advertising — only that it will no longer be able to take into account your preferences and interests.

Table of cookies used on anymarket.ro

Strictly necessary cookies

• cookie_consent — stores cookie preferences (first-party, 1 year).
• lang — determines the visitor's preferred language RO/EN (first-party, 1 year).
• sb-*-auth-token — enables authentication and session security (first-party, session / 1 year).
• cart_id — enables the shopping cart to function (first-party, 30 days).
• GRECAPTCHA — security cookie protecting the site against abuse and spam (third-party — Google, 6 months).

Statistics cookies

• _ga — set by Google Analytics to distinguish users (third-party, 2 years).
• _ga_* — set by Google Analytics 4 to persist session state (third-party, 2 years).
• _gid — set by Google Analytics to distinguish users (third-party, 24 hours).
• analytics_storage — enables browser storage for statistical analytics (first-party, session).

Marketing cookies

• ad_personalization — enables use of personal data for advertising purposes (remarketing, interest-based targeting). First-party, 1 year.
• ad_storage — enables browser storage for displaying advertising content. First-party, 1 year.
• ad_user_data — enables collection of personal data for advertising purposes. First-party, 1 year.
• _fbp — set by Meta (Facebook) to measure advertising campaign effectiveness (third-party, 3 months).